Blueprint to grow time spent listening (or ATE)…

Want a blueprint for how to build content that will hold an audience longer while giving you a great chance to keep them through a break? One that will increase TSL (time spent listening), or ATE (average time exposed).  If you do this, and your content is great, I promise you, your share will grow.

Blueprint:

  • Pre-tease: Coming up in one moment, we’ll tell you what future HOFer (Jim Thome) (local team) is targeting for a run towards the playoffs.
    • NOTE: Leave his name out of the tease to peak interest.  That’s the hook.
  • Promote: We take you inside (local team)’s (latest controversy)…who’s right, who’s wrong, what’s the truth?  The juicy details in 15-minutes…
  • Promote 2: And make sure you’re listening at 10:45 for our must hear interview with (sports celebrity).  We’ll ask him if (local coach) should be on the hot-seat…
  • Pay-off pre-tease (get right to it): The (local team) are going after Jim Thome and I think it’s…opinion…opinion…etc.
  • Tease (same as “Promote 1”): We take you inside (local team)’s (latest controversy)…who’s right, who’s wrong, the must hear details next (or) in 5-minutes…

Rinse and repeat, baby!