Experts Share Tools to Build Topics

I recieved a text from Brock Huard (former NFL QB, co-host of Brock and Salk on 710 ESPN Seattle) this morning that read “I thought you’d like my tweet this morning on building a topic.”

Flash forward to tweet, and scene…

Brock’s right, I do like this. It’s a great example of how you can take one subject and turn it into multiple conversations. Sprinkle in audio clips, guests, etc., and you’ve built a show that has found multiple ways to play the hits, or in this case, hit, over and over and over.

Credit: Larry Gifford

It’s an example of sports radio consultant Rick Scott’s topic tree so well illustrated by another consultant Larry Gifford on his media blog here.

The topic tree is a great tool to organize your thoughts and to push yourself to dig deeper into a story. It helps you consider other angles, or branches, to a story. It can also be helpful when you know a story is important to your audience, yet you have little to say about it.

Most importantly, in a cookie-cutter-sports-radio-world, it helps you create unique content that will appeal to those who listen all show long, and those who listen for 5-10 minutes at a time.

Here’s another example, courtesy of talented OKC sports radio host Zach McCrite, of a trick he uses to create unique content.

Go on…

Try `em both and let me know if they work for you.